Babbage is a strategic marketing consultancy that helps clients bring clarity and structure to fast-moving digital initiatives. The brand needed a bold, contemporary identity that would feel at home with creative agencies yet still land as credible and professional with corporate stakeholders. The system also had to translate into simple, user-friendly tools for everyday use, particularly proposals and LinkedIn.
Client: Babbage
Brand identity / Logo design / Template design
I developed a confident visual identity built around a high-impact green and pink pairing, expressing Babbage’s mix of structure and energy. The wordmark uses a heavy, all caps type treatment to anchor the brand, supported by a flexible “B” tile that works as a shorthand mark across social and digital touchpoints. A system of colour blocks, simple grids and abstract, textural imagery reflects the world of data, platforms and digital campaigns, while remaining warm and human. The identity is captured in a concise set of guidelines and rolled out into a proposal template and LinkedIn assets, creating an easy, ready-to-use toolkit that keeps everything looking consistent, polished and distinctly Babbage.