FCX is a regulated private markets platform that helps unlisted companies and wholesale funds manage liquidity events. FCX were looking for a clearer and more engaging way to explain complex private-market products and processes through a series of animated explainer videos.
Client: FCX
Creative direction / Storyboarding / Art direction
From script to storyboard
Complex information was broken into simple visual sequences designed specifically for motion.
Bringing it to life
The approved visual language was carried across the series, creating a consistent set of animations that make complex FCX products and processes easier to understand.
I developed the creative direction and visual approach for a series of animated explainer videos, translating technical content into simple, approachable visual stories.
Working from the initial scripts, I shaped each story into a storyboard and developed a consistent illustration and motion direction. The final approach combined simple line illustration, character-led storytelling and FCX brand elements to make complex information easier to understand.
Credit: Animation & motion production: Dan Ryan