Clever Manka is a strategic consultancy that positions itself at the intersection of business strategy and creative innovation. They needed a visual identity that would communicate their unique approach of blending the discipline of a consultancy with the imagination of a creative agency.
Client: Clever Manka
Brand identity / Logo design / template design
My solution was an elegant identity system balancing professionalism with creative flair. I designed a distinctive wordmark featuring contrasting typography weights with an italicised “manka” element to add personality and movement. I developed a rich colour palette anchored by deep navy complemented by vibrant lavenders, corals, and blues. The visual language I created incorporates fluid organic elements and watercolour textures that symbolise the blend of strategy and creativity, supported by a custom iconography system of circular shapes and organic asterisks that reinforce the brand’s core values of cleverness, creativity, and courage.